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why apple doesn’t need a ‘revolutionary’ iphone

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why apple doesn’t need a ‘revolutionary’ iphone

in apple’s most recent earnings call, tim cook revealed that the iphone 7 and 7 plus set a record for the most iphone sold in a single quarter. together, these iphones sold over 78 million units and made over $54 billion, ending apple’s three consecutive quarters of declining iphone sales.

in this week’s episode of the iphone show, let’s explore what the the success of the iphone 7 means for the future of the iphone. after all, the iphone 7 was originally criticized for being “boring.” but if a boring iphone can still make billions of dollars, does apple have any motivation to take a risk and create a “revolutionary” device?

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