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6 more ways you can use youtube to reach your intended audience


youtube can help spread the word about your business. read more about using youtube as a low-cost marketing tool in this second part of our two-part series.






6 ways you can use youtube to reach your intended audience


discover six way you can use youtube as a low-cost marketing tool to generate new customers and sales.






fullscreen acquires influencer marketing startup reelio


digital media company fullscreen announced this morning that it has acquired reelio . the startup has described itself as “the match.com of brands and creators on youtube,” collecting data about video creators and connecting them with marketers who want to use their skills and reach their audience. in the announcement, fullscreen suggests that reelio’s technology […]






it’s not easy, parents, but talk to your kids about social media dangers


teens need to know that regardless of what they share and which app they’re using, photos and messages may reach a larger audience than they anticipate.






eight ways ai will transform sales strategies in 2018eight ways ai will transfor


more and more businesses are embracing artificial intelligence to reach—and even exceed—their sales goals. here's how.






fox draws audience of 111.3 million for super bowl


new york (ap) — fox drew an audience of 111.3 million viewers for the first super bowl to go to overtime, falling just shy of the audience for football’s ultimate game over the last three years. the nielsen company said that the top super bowl audience — and the biggest for any american tv show […]






get ready to start seeing more local ads on youtube


youtube’s video ad creation service aimed at helping small business reach youtube viewers is now available more broadly across the u.s. the company announced this morning that youtube director onsite, as the service is called, is now live in over 170 u.s. cities, up from only 9 previously – atlanta, boston, chicago, los angeles, san francisco, […]






fox draws audience of 111.3m for super bowl, down slightly


fox drew an audience of 111.3 million viewers for the first super bowl to go into overtime, a smaller audience than the game has had in the last two years but still ranking among the biggest for a television program in the united states.






tod leiweke working to make sure nfl doesn’t continue to see dip in popularity


after seeing tv ratings drop last season, the nfl is experimenting with ways to keep fans engaged and to appeal to a younger audience through technology.






cross platform mobile development 


to reach the widest audience, developers may wish to release their android apps and games on other platforms such as ios, windows mobile, and even pcs and consoles. this post explains the challenges and how to overcome them.






nasa is researching ways to bounce asteroids away from earth


asteroids are one of space’s many dangers, but an upcoming nasa project looks to prevent major ones from heading in earth’s direction. nasa is starting development and design on the double asteroid redirection test (dart), a project that will look for ways to deflect asteroids before they reach eart...






this labor day, put down your iphone and celebrate the way its founders intended


as the digital age lengthens the workday and shrinks the weekend, many american workers, like their 19th century counterparts, are looking for ways to escape. on labor day, they should.






shorter, skippable ads will be coming to youtube


youtube today is introducing a new way for advertisers to maximize reach from their shorter ads. the change arrives around two years after youtube’s introduction of the six-second bumper, which the company says advertisers have learned how to best use to raise brand awareness, despite having only a few seconds to tell their story. now, […]






youtube adds tools for lower-latency steaming and better moderation


streaming live to an audience on youtube is getting easier thanks to chat moderation and a low-latency mode.






qumulo pulls in $30m from investors as it expands marketing reach


the seattle-based maker of data storage technology is ready to take its product to a wider audience.






york university condemns ‘hate graffiti’ after swastikas and anti-semitic statem


‘i couldn’t tell if it was somebody goofing around or being a jerk or someone who really intended to be hateful or intended something else,’ one student said






go inside the amazon spheres. here’s how.


amazon’s new urban botanical garden is primarily intended as an employee workspace, but the seattle company has set up a few ways to tour the space.






facebook live now has more ways for your friends to join in


facebook has two new features designed to make streaming with friends better — be you audience or host.






youtube launches a shorter, skippable ad format


youtube today is introducing a new ad format that will allow viewers to skip even shorter ads. called “trueview for reach,” the format arrives around two years after youtube’s introduction of the six-second bumper, which the company says advertisers have learned how to best use to raise brand awareness, despite having only a few seconds […]






facebook live will soon have more ways to connect with friends during broadcasts


facebook is rolling out two new features designed to make streaming with friends better — be you audience or host.






shakespeare in disney hall: an l.a. phil 'dream' deferred


mendelssohn’s beloved overture to “a midsummer night’s dream” can be used two ways, both wondrous. one is as the standalone piece that the 17-year-old composer originally intended. in this fashion, as it is usually heard, it conveys, like few teenagers have ever been able to do, the fanciful first...






documentary looks back on obama in 'the final year'


the involving, deftly assembled documentary “the final year,” which takes a whirlwind look at the last 12 months of president obama’s tenure, is likely to prove quite the wistful experience for the film’s intended left-leaning audience — or obama skeptics open to peering in the rearview mirror....






shrewd girl scout sells more than 300 boxes of cookies after setting up outside


it took just six hours. 'we really want girls to be cookie entrepreneurs, to find new and creative ways to reach customers'






oscars' tv audience dropped to 26.5 million — an all-time low


abc’s telecast of the 90th oscars was watched by 26.5 million viewers on sunday, the smallest tv audience on record for the ceremony. the average audience for the broadcast was down 19.5% from last year’s 32.9 million viewers and under the previous low of 32 million viewers in 2008, according to...






middle school students in virginia pretend to rape black classmates on snapchat


the snapchat had just about every offensive topic the middle school students could cram into a video clip: race-based simulated sexual assaults, profanity-laced slurs and repulsive language that shocked whoever the intended audience was - and, eventually, many more people.






from 'arrival' to 'moonlight' to 'silence,' a look at the first frame of 9 films


the first scene of a movie is often its defining moment: in subtle and large ways it lets the audience know where they are, where they’re going — and often, what to expect along the way. but deciding on that first major statement can be a challenge; sometimes, a main character dancing to “thriller”...






disney ends deal with youtube star pewdiepie over nazi imagery and jokes


brands hire youtube stars to do what tv commercials can’t — reach young people who prefer media that’s unpolished and relatable.  that’s one reason walt disney co.’s maker studios tapped pewdiepie, youtube’s biggest personality, who has amassed tens of millions of subscribers with off-the-cuff...






princeton study finds very few affiliate marketers make required disclosures on


convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. influencers on platforms like instagram, pinterest, and youtube can command prodigious fees based on their audience size and engagement: some data suggests that a single video on youtube by a top influencer […]






youtube's live streaming heads to iphone and cuts out the lag, improves the chat


streaming live to an audience on youtube is getting easier thanks to chat moderation and a low-latency mode.






sean hannity and kevin sorbo join forces in the christian reckoning drama 'let t


for its intended audience, “let there be light” should prove an involving bonanza of conservative, christian-centric ideals, mores and speechifying. for others, this often heavy-handed family affair, executive produced by fox news’ sean hannity (who also appears), will likely be a nonstarter. director-star...






the goal was espionage. the tactics were social media 101


if a brand today wants to promote a new product, it would order its social media team to tailor posts that resonate with its audience, buy targeted ads to reach impressionable eyeballs, and closely monitor the performance of its messaging to ensure it reaches, and influences, as many viewers as...






here are your options if youtube vanishes from amazon gizmos


you'll still have ways to watch youtube service if it disappears from amazon's fire tv streaming device.






experts warn against ‘raw water’ craze


water treatment is intended to remove harmful bacteria such as e.coli, salmonella and giardia, a common parasite that causes a diarrheal illness called giardiasis and can be contracted by drinking "untreated or improperly treated water from lakes, streams, or wells," among other ways, according to the cdc.






tod leiweke, nfl working to make sure nfl doesn’t continue to see dip in popular


after seeing tv ratings drop last season, the nfl is experimenting with ways to keep fans engaged and to appeal to a younger audience through technology.






4 ways to reach a new target audience without abandoning your old one


four strategies to reach a new demographic without changing what current customers already love about your company.