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a guide to understanding internet advertising for lawyers


during the nearly quarter-century that the internet has existed, the ways it has been harnessed for commercial interests has been diverse and impressive. one of the prime modes of online commerce quickly grew to be marketing, because regardless of the reasons one is on the internet, advertising drives the revenue of most content-serving sites, making […]






reasons to consider a digital marketing career


for those who are looking to reinvent themselves professionally, there has never been a better time to pursue a career in digital marketing. with business all over the world moving online, the world of advertising is not what it used to be, and it’s paving the way for a revolutionized workforce. plus, the job market […]






starbucks, pepsi, wal-mart pull youtube ads after they were placed on racist vid


an advertising boycott of youtube is broadening, a sign that big-spending companies doubt google's ability to prevent marketing campaigns from appearing alongside repugnant videos.pepsico, wal-mart stores and starbucks on friday confirmed that they have also suspended their advertising on youtube...






how marketing and advertising are bound to change in 2018


ad blockers, live video and ai present opportunities as well as challenges.






cheers and jeers over beers: brewing association tightens rules on “offensive” n


the brewers association, a boulder-based trade association that hosts the festival, has updated its advertising and marketing code, placing restrictions on the marketing of beer with brand names and labels seen as sexually explicit, lewd or demeaning.






wisconsin launches ad blitz to lure chicago millennials


fresh off its foxconn manufacturing plant win, wisconsin is taking aim at chicago’s millennial talent pool, with a marketing campaign designed to lure young skilled workers to move north of the border. the $1 million marketing blitz, which launched this week, uses social media, online advertising,...






how businesses can market over multiple electronic devices


any business that doesn’t have a focused online marketing strategy is missing out on a huge amount of business. this is because an online marketing strategy doesn’t just mean online sales, but it means engaging with your customers and advertising your brand to a wider audience. your company may have some degree of online presence, […]






wisconsin launches ad blitz to lure chicago's 'disillusioned' millennials


fresh off its foxconn manufacturing plant win, wisconsin is taking aim at chicago’s millennial talent pool, with a marketing campaign designed to lure young skilled workers to move north of the border. the $1 million marketing blitz, which launched this week, uses social media, online advertising,...






quiet release of new ipad signals change in apple marketing approachquiet releas


news analysis: the only mention of the new version of the ipad and the updated version of ios were press releases. there was no over-the-top announcement or parade of apple executives.






which marketing strategy is right for your business?


marketing is a tricky profession. it takes hard work and a wiliness to be flexible and open to different marketing strategies for a business to succeed. you have choices when it comes to launching your marketing campaigns and connecting with your customers. it’s rare you’d use only one tactic throughout your marketing career. review the […]






more big brands pull ads from youtube in widening boycott


san francisco (ap) — an advertising boycott of youtube is broadening in a sign that big companies doubt google’s ability to prevent marketing campaigns from appearing alongside repugnant videos. pepsico, wal-mart stores and starbucks on friday confirmed that they have also suspended their advertising on youtube after the wall street journal found google’s automated programs […]






the denver post sues former senior vp of advertising and two others who launched


the denver post on friday filed a lawsuit against the newspaper's former senior vice president of advertising and two other employees, accusing them of conspiring to use the newspaper's trade secrets and confidential information to set up a competing advertising agency.






5 email marketing terms you need to know


starting a new marketing campaign can be a little daunting, especially if there is a lot of technical jargon that makes the process even more complicated. to help you get off to the best possible start, we’re looking at the email marketing terms you need to know. marketing automation marketing automation is the use of […]






will 2018 be a year of change in iraq?


in 2018 iraq will have its first elections after the defeat of isil. how will that change the iraqi political scene?






african penguins are being ‘t ped’ by climate change


climate change and overfishing off africa’s southern tip have set a “t ” for endangered african penguins leaving their nests. the young penguins swim thousands of miles from where they hatched, following biological signposts advertising a buffet of anchovies and sardines. what they don’t realize...






biggest seo trends to watch out for this 2018


search engine optimization (seo) is an essential part of marketing for any kind of online business. though the rules of seo are straightforward, search engines like google continually change their algorithms. as a result, you also need to constantly update your seo strategies. keeping up with trends in the seo world can help boost and […]






2018 might be amazon’s year to take a leading role in online advertising


 with wpp’s over 200,000 employees and a $75 billion media book, sir martin sorrell has a uniquely privileged insight into the future of the online advertising industry. and he believes that 2018 might be the year that a third company joins what he calls the facebook/google “duopoly” in online advertising and search. read more






big tobacco advertising on tv by court order


the corrective statements will cost the tobacco industry some $30 million -- a rather inconsequential amount for an industry that spends about $8 billion a year on marketing its product






organics: power of advertising


the article regarding advertising for organic farmers struck a nerve. i am a retired advertising executive creative director, and for 19 years my agency was the agency of record for the washington fryer commission. when we first started working for the commission, 80 percent of the chickens in local grocers’ poultry cases were from out […]






more big brands pull ads from youtube in widening boycott


an advertising boycott of youtube is broadening, a sign that big-spending companies doubt google's ability to prevent marketing campaigns from appearing alongside repugnant videos.






here’s how much samsung and lg spent on marketing in 2016


last year, samsung increased its advertising budget by 15 percent, while lg spent 21.4 percent more money on promoting its products.






philly police find autistic teen with bound feet out in cold


philadelphia (ap) — philadelphia police say they’re investigating how a 16-year-old boy with autism wound up left out in the cold with his feet bound. police were called about 11 a.m. sunday and found the boy outside in freezing temperatures between two row homes. the boy had bruises on his wrists, possibly from being bound, […]






the major components of any effective seo campaign


are you interested in building a website? if so, you’ll need to understand that a website for your business will do little good, without the appropriate marketing and advertising techniques. it is absolutely imperative to market your company and website simultaneously, while leveraging the internet to your advantage. while television ads can help, search engine […]






score 15 marketing courses for a price you choose


ask any marketing guru, and they'll tell you that social media sites like facebook and instagram are an essential part of their everyday toolbox. so, whether you're looking to build your own brand or market someone else's for a pretty penny, understanding social media marketing is a must, and getting started is easy with the pay what you want social marketing mastery bundle. this bundle boasts more than 15 courses on the subject, and they can be all yours for a price you choose.here's how the deal works: simply pay what you want, and you'll instantly unlock two of the collection's 15 courses. beat the average price paid, and you'll get the remaining 13 at no extra charge.from writing facebook ads to optimizing campaigns with google adwords, this collection delivers a complete digital marke






no electronics on some us-bound jets from mideast, africa


the u.s. government is ordering passengers on nonstop, u.s.-bound flights from a handful of mostly middle eastern and north african countries to pack electronic devices other than cellphones in their checked baggage.






5 reasons why you should consider instagram advertising


whether you are a marketer, small business owner or blogger, instagram is undoubtedly the most popular social networking platform for ads right now. it can greatly help you magnify your exposure on social media. if you haven’t jumped on the bandwagon yet, here are seven reasons why you should consider instagram advertising. visual ads are […] the post 5 reasons why you should consider instagram advertising appeared first on dumb little man.






reap the rewards of digital marketing wizardry


digital marketing can boost your business. get the expertise to grow your company or your pay check with the complete digital marketing course 2017






which industries are the winners where digital marketing is concerned?


while it may be that pretty much every industry is making use of digital marketing tools nowadays, there are some industries that seem to be benefitting more than others. in fact, there are four big stand-outs who are getting some pretty impressive returns on investment where digital marketing is concerned. digital marketing agency single grain […]






ap fact check: past anti-drug campaigns show little success


president donald trump is promising a "massive advertising campaign" as part of his administration's response to the worst drug crisis in u.s. history, but past marketing efforts have shown few results and experts say other measures could be more effective in curbing the current epidemic.






ap fact check: anti-drug ad campaigns fared poorly in past


president donald trump is promising a "massive advertising campaign" as part of his administration's response to the worst drug crisis in u.s. history, but past marketing efforts have shown few results and experts say other measures could be far more effective in curbing the current epidemic.






ap fact check: past anti-drug campaigns show little success


president donald trump is promising a "massive advertising campaign" as part of his administration's response to the worst drug crisis in u.s. history, but past marketing efforts have shown few results and experts say other measures could be far more effective in curbing the current epidemic.






4 ways to digital marketing success


digital marketing is the way of the world these days. if you don't want to be left behind then the digital marketing guru bundle will get you up to speed.






a first look back at 2018: mike goldberg's debut, nfl ratings, tears, more


think of this as the first 2018 year-in-review column: while mike golic and new partner trey wingo cruised along on espn radio, mike greenberg’s new espn morning tv show had a rough launch. another local ex-jock joined brian urlacher and ryne sandberg in advertising his insecurity about hair loss...






vets treating dog whose snout was bound with hair tie


officials say veterinarians are treating a yorkshire terrier mix that was dropped off at florida animal clinic with its mouth bound tightly with an elastic hair tie.






some electronics to be banned on some us-bound flights


royal jordanian airlines is advising passengers that laptops, ipads, cameras and other electronics won't be allowed in carry-on luggage for u.s.-bound flights starting tuesday.