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how apple's new 'spaceship' pus 2 expresses the company's culture


this slide show discusses how apple's new headquarters, which is nearing completion, expresses late apple ceo steve jobs' vision.






stocks open higher; apple jumps


encouraging news on hiring and a strong earnings report from apple helped send u.s. stocks higher in early trading. apple jumped 5% early wednesday, the biggest gain in the dow jones industrial average, after reporting late tuesday that the iphone snapped out of the first sales slump in its history....






new apple headquarters to have theater named for steve jobs


cupertino, calif. (ap) — apple has announced that its new headquarters will open for employees in the spring and will include a theater named for its late co-founder, steve jobs. apple says in a news release on its website that the process of moving its 12,000 employees from its old digs in cupertino, california, to […]






it's not too late for apple tv


time hasn’t been kind to the fourth-generation apple tv. in recent months, apple’s streaming platform has lost market share to rivals like roku, amazon fire tv, and google chromecast, and apple itself has admitted that sales last holiday season decreased from 2015.to read this article in full or to leave a comment, please click here






7 apple patents that will shape the apple watch 3 and beyond


the apple watch 3 is coming, and according to apple’s latest patent filings it’s going to be filled with updates.






stocks rise on hiring survey; apple climbs on better sales


stocks are moving higher wednesday morning after a survey showed private u.s. employers hired new workers at a faster pace in january, a sign that the economy could be getting stronger. technology stocks are climbing after apple said iphone sales improved in its last quarter, which sent its stock to its highest price in more than a year. the market is building on a late surge a day earlier.






iphone 7 pulls apple out of year-long sales slump


apple's smartphone rebounds, plus a 'record' quarter for apple watch.






iphone 7 pulls apple out of yearlong sales slump


apple's smartphone rebounds as apple watch scores a 'record' quarter.






iphone 7 pulls apple out of yearlong sales slump


apple's smartphone rebounds, a 'record' quarter for apple watch and what's next for ipad.






apple's new hq, apple park, will open in april


in 2011, apple ceo steve jobs showed the cupertino city council plans for his company’s new campus. six years later, apple park is set to open.apple employees will begin the process of moving to the new campus in april, and in six months more than 12,000 people will work in apple park.jobs conceived of the 2.8 million-square-foot building, which evokes a flying saucer with panels of curved glass, and apple will honor its late founder’s memory with a 1,000-seat auditorium named steve jobs theater. apple park sits on 175 acres of land designed to be part nature refuge, part center for collaboration and creativity. apple the campus replaces hewlett-packard’s concrete jungle with 9,000 trees, two miles of trails for employees to walk and run on, plus an orchard, meadow, and a pond. apple cla






how apple can make sound sweeter


we’ve heard the refrain over and over again: is in apple’s dna. it’s been uttered regularly by tim cook, and even if steve jobs didn’t put it in exactly those words, it was clear from the direction he steered apple—introducing products like the itunes and the ipod—how important was to both him and the corporation he headed.but even as the company continues to push its apple venture, there are a few places where apple would be better served by re-examining the way it approaches . from services to software to hardware, apple’s gotten pretty comfortable about where it stands with —but not necessarily because it has the best solutions out there.to read this article in full or to leave a comment, please click here






tim cook: ‘apple would not exist without immigration’


apple has championed the causes of marriage equality and environmental sustainability in recent years, so its employees looked to the company’s leadership in the wake of president donald trump’s executive order on immigration from predominantly muslim countries. the order, which restricts immigration from seven countries and outright bans refugees from syria, was handed down late friday and led to protests in several u.s. cities and at airports where refugees were being detained. “apple would not exist without immigration, let alone thrive and innovate the way we do,” apple ceo tim cook wrote in an email to the company’s employees, later published by re/code. “i’ve heard from many of you who are deeply concerned about the executive order issued yesterday restricting immigration from sev






icloud is one of apple’s biggest challenges in 2017


apple is fond of talking about its secret sauce, about the things only it can do because of its unprecedented combination of hardware, software, and services. but for all that it has been very successful with its strategy of making the whole widget, from soup to nuts, it’s pretty clear that all three of those areas aren’t exactly on equal footing.hardware, sure. the company’s been making computers since the late ’70s, and it’s never seriously moved away from that—let’s not talk about the awkward fumbling of the clone years. likewise its software, which has gone from revolutionary operating system to also-ran back around to venerable and respected veteran of the computer industry.to read this article in full or to leave a comment, please click here






apple snags amazon fire tv exec to lead apple tv efforts


apple is shaking up its tv department in a sign that the company is paying more attention to its set-top box. earlier in february, former amazon fire tv manager timothy twerdahl joined apple to oversee product marketing for the apple tv, bloomberg reported. that role was held by pete distad, who will now shift over to the content side to help eddy cue make more tv deals. twerdahl certainly knows his stuff: before joining amazon, he worked at netflix and roku.to read this article in full or to leave a comment, please click here






apple's original tv production to begin small: 'we are just starting out'


apple inc. isn’t looking to spark a revolution with its foray into original television production, but rather with modest ambitions that seem to belie the ethos of the tech giant. the company is planning to start with just two shows exclusive to the apple music service: “carpool karaoke” — a spinoff...






the week in apple news: apple earnings, 64-bit ios, new mac microprocessor, and


apple headlines for the week ending feb. 3, 2017image by appleapple sold a lot of iphones during the recent holiday season, but ipad sales continue to fall. apple also made news in other venues; check out the important ones in this slideshow. just click on the link to get more information.to read this article in full or to leave a comment, please click here






apple has just patented an apple watch battery band


here’s further evidence that apple wants to develop “smart bands” for apple watch. according to a recently published patent, apple has developed a way for apple watch bands to incorporate a wearable battery that could charge the device on the go. these batteries could be partially embedded within a band or attach to an existing band, and they’d rely on the apple watch’s inductive charging technology to transfer power. based on the images included in the patent application, a battery band can be made of flexible material to better accomodate a design that w s around underneath the band. it also has a charging plate, similar to the magnetic charging puck but way slimmer, that can rest on the belly of the watch to charge it on contact. the charging plate comes with magnets to help align th






the apple watch will soon get new siri powers and theater mode


when watchos 3.2 rolls out, you’ll be able to use siri to perform tasks in third-party apps on your apple watch just like you can on your iphone. this will cut down on some of the scrolling and swiping around the watch’s tiny display that you have to do to use apps like uber, runkeeper, and other siri-compatible services.the new feature, first noticed by techcrunch, will make the apple watch easier to use. i already use siri to send messages and control apple tunes on my watch, but siri’s usefulness has been restricted to apple’s built-in apps until now.to read this article in full or to leave a comment, please click here






a good deal: apple offers special pro apps bundle for the education market


apple’s imovie and garageband are great apps for the general consumer to edit video and audio recordings on a mac. however, if you want to take your production to the next level—we’re talking professional level—you need the tools found in apple’s pro apps: final cut pro x, logic pro x, motion, compressor, and mainstage. those apps also have prices that reflect the professional-level tools they provide (in other words, they’re expensive).to read this article in full or to leave a comment, please click here






tested: knockoff apple watch bands for $20 or less


buying a full-price sport band for my apple watch ($49) is probably one of the dumbest financial decisions i’ve ever made. sure, it’s a nice band, and i did want a workout-ready alternative to the fancy milanese loop i picked out when i bought the first-gen apple watch in 2015. but i just bought another sport band that’s equally nice—in fact it seems downright identical—on amazon, for less than $10. then i bought two more bands, a nylon strap and a lovely red leather band, and still came in under $48, shipped. obviously i’m never buying a band at the apple store again.made for apple watch? yes, amazon and other online retailers are packed with reasonably priced apple watch bands, both original designs and knockoff versions that look virtually identical to the bands apple sells. this is






apple snaps out of iphone slump, but what's next?


apple has snapped out of the first sales slump in the iphone's decade-long history, although the modest upturn doesn't mean that it has broken out of its innovation funk. if anything, the numbers apple released tuesday highlight the company's growing dependence on the iphone, whose sales tower...






apple reversed its iphone slump. but what's next?


apple has snapped out of the first sales slump in the iphone's decade-long history, although the modest upturn doesn't mean that it has broken out of its innovation funk.  if anything, the numbers apple released tuesday highlight the company's growing dependence on the iphone, whose sales tower...






apple snaps out of iphone slump, but what's next?


apple has snapped out of the first sales slump in the iphone's decade-long history, but the upturn doesn't mean that the company has broken out of its innovation funk. if anything, the numbers apple released tuesday served as the latest reminder of the company's growing dependence on the iphone...






the week in apple news: wwdc dates announced, apple’s original tv shows, the fut


apple headlines for the week ending feb. 17, 2017image by appleapple announced the dates for its worldwide developers conference and the company also revealed a change in venue. if you’re not a developer, that’s ok, there are plenty of apple-related headlines in this week’s roundup; check them out in this slideshow. just click on the link to get more information.to read this article in full or to leave a comment, please click here






apple promises it’s still serious about desktop pcs


tim cook insists there are far more pros than cons when it comes to apple’s computers.






4k apple tv box is in the works (and that fabled tv service may yet live)


but source suggests apple engineers are fed up with the product.






apple may reveal its new ipad pro lineup soon


apple has been mum about its next tablets, but we may find out where the tech giant is going next month.






apple’s magic keyboard and trackpad become one with magicbridge


bind your apple peripherals together with this neat polycarbonate case.






apple may reveal its new ipad pro lineup soon


apple has been keeping mum about its next tablets, but we may find out where the tech giant is going next month.






apple has five teams working on wireless charging tech


apple is said to be putting significant resources into the technology.






apple smart gl es are coming, according to sources 'at the highest levels'


robert scoble is once again talking up apple's specs appeal.






up next for apple tv: 4k streaming reportedly in the works


the apple tv is a solid product, but it doesn’t do a whole lot more than rival streaming set-top boxes on the market. but there were big plans for the device, according to a new bloomberg report. some of those plans are still on the roadmap, like an upgraded device that can stream 4k content. others, like a skinny bundle of tv networks that could replace a cable subscription, seem like a lost cause. apple just hired former amazon fire tv chief timothy twerdahl to take over apple tv marketing, freeing former marketing head pete distad to make content deals for the device. this move is a promising one, indicating that apple knows the tv needs some work.to read this article in full or to leave a comment, please click here






the week in apple news: apple shareholders meeting, iphone 8 rumors, and more


apple headlines for the week ending mar. 3, 2017image by applewill apple ditch lightning for usb-c in the upcoming iphone 8? that’s the rumor, but we won’t really know for sure until later this year. while you wait, you can check out the apple-related headlines in this week’s roundup. check them out in this slideshow. just click on the link to get more information.to read this article in full or to leave a comment, please click here






apple boss hints at augmented reality for the iphone


tim cook calls ar 'a big idea like the smartphone' - is it just a matter of time before we see what apple is working on?






the best macs to buy in 2017: apple's top imacs, macbooks and more


we weigh the pros and cons of every apple desktop and laptop, from mac mini to the now 2016 macbook pro.